More Than a Motto...

You’ve seen it stamped on calls, stitched on caps, scrawled across shirts: Get Mean & Get Even.

But it ain’t just a catchy phrase—it’s the backbone of everything we do at Vendetta. It’s how we hunt, how we build, and how we carry the weight of a decade of grit, grind, and glory. This post breaks down what it really means to Get Mean, where the phrase came from, and why it’s stitched into the soul of every call we make.

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 The Meaning Behind the Motto

“Get Mean” isn’t about anger—it’s about attitude.

It’s about stepping into the field with purpose, with intent, and with zero fear of failure. When the fog’s thick, the birds are high, and the pressure’s on, getting mean is digging deep and hunting harder than the next guy.

“You can’t half-step into the goose game. You’ve got to show up mean.”

“Get Even” speaks to redemption. The missed shots. The flared birds. The slow mornings.

This game will humble you—but that’s where grit gets born. We say Get Mean to carry the attitude afield and Get Even because every hard hunt sets up the comeback.

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Where It Came From

Outlaw Country & Rock music. Smooth whiskey & good times, no matter the outcome of the mornings hunt—We’ve always been an edgier bunch. We used the phrase even before Vendetta was even a thought, during the rough stretches in the fields. Birds weren’t flying. Weather was stale. Nothing cooperating. Everyone was frustrated. Manneaux & GC used it frequently following a rough morning. "Tommorrow we gotta Get Mean and Get Even.” Something about it stuck. It became a rally cry. A mindset. And eventually, it became the heartbeat of the brand.

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 It’s a Culture, Not a Tagline

It’s not just about hunting. It’s about showing up early, staying late, brushing blinds ‘til sunset, and never giving up. It sums every waterfowl up as a whole. It’s for the ones who remember every hunt, not just their best one. For the crew that works a spread like it’s art. And for anyone who’s ever chased redemption on a cold morning with high pressure and the birds on the edge.

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Now you know where it comes from. Now you know what it means.

So next time the wind dies, the birds swing wide, and the odds stack up—

You know what to do.